For today’s hyper-connected, always-tethered employee, the notion of acceptable information technology is as much about the experience as it is about business productivity. With the lines between home and office continuing to blur, employees are choosing devices that more so reflect their personal identities than their professional ones.
Companies around the world are waking up to sleek silver hardware across their organizations as “Apple-ization” of the enterprise takes shape. And what started as a hardware trend has had reverberating effects for how enterprise software entrepreneurs think about product.
In this paper, we aim to explore the origins of the post-PC era, the accompanied rise of Apple, and the subtle but important implications for the next generation of software companies.